To gain new clients, carefully plan and execute your therapist website design.
According to Adobe’s 2016 State of Content survey, “Eighty-nine percent of digital device users would switch devices or stop viewing altogether when encountering content that fails to meet their expectations.” If you’re looking to grow your private practice, and you’re not sure where to begin, start with your website. Why? In the time that it takes you to design and print a newsletter, brochure, or business cards, you may lose a potential client. Once your site is live, it plays the role of all three, giving you more time to work on your paper products.
Whether you’re updating an existing website or starting fresh, you’ll soon realize that many decisions go into a therapist website design. What colors radiate calmness, yet showcase your professionalism? What images draw in a viewer? How should website copy be written to engage and convince viewers to schedule an appointment with you?
3 Design tips to attract and engage potential clients
For a therapist, website design is one of the most important ways to set yourself up as a trusted professional for possible future clients. Here are three important design factors to consider when you refresh or create a website for the first time.
Color choice plays a significant role in all design processes, but especially so for making emotional decisions, like hiring a counselor. Psychotherapist Angela Giuffra’s professional website has a green and gray color scheme. According to The Logo Company’s infographic on color emotions, these two colors radiate balance, calmness, peace, and growth, which is exactly what your clients will be seeking.
2. Blank space
How much attention do you give to the empty spaces on a website ? Probably very little, if at all, but there is a reason the text and pictures aren’t crowded together. Just as sometimes you need a pause for breathing, feeling, or reflection, so do your eyes require empty space online.
Choosing stock images for your website is often an afterthought in website design, but it should be a priority. Stock photos often solidify a web user’s opinion about the site. If they looked too posed, outdated, or unrealistic, potential clients may be turned off. In fact, in Adobe’s survey, participants reported that “59 percent of consumers globally would rather engage with content that’s beautifully designed than simple,” which is why it’s so important to purchase high-quality images or have them custom illustrated by a graphic artist on your team. On her website, Liz Morrison, a New York social worker, uses brightly colored pictures of children having fun, which is directly related to her child and teen therapy practice.
On the topic of images, make it a priority to get a professional headshot taken for your new site. If you’ve been using the same one for years, it’s time for an update. Your clients are looking to see if you appear trustworthy and approachable, and without a picture, there’s little chance they’ll follow up for an appointment.
What does a therapist website design need?
Design isn’t solely decided by the colors or what type of stock photography you choose. In fact, a therapist website design needs to factor in how the site functions for the end user. Consider this list when designing your site or working with a professional.
1. Is your website responsive to all devices (computer, tablet, mobile)?
2. Do you need contact forms embedded?
3. How will you capture emails for a practice newsletter?
5. Where will your contact information be (hint: make it as obvious as possible.)
6. What can you do to keep loading time quick for the end user?
7. Will there be options to subscribe to a blog feed?
8. Do you include social media buttons linking to your professional accounts?
Ensure your therapist website design creates conversions
What’s your strategy to get your site in front of the right people? Search engine optimization will be the key to attracting new clients from your area. Whether you’re paying for ads on search engines or on social media or you’re focusing on inbound marketing by blogging, make sure something is set up to get new eyes on your website.
The most important function to consider when planning your overall therapist website design is how to convert the viewer into a client. Every page or post on your site needs to focus on a single call to action (CTA), which is why it’s important to add a blog to your website and keep it regularly updated. For a counselor, getting your new audience to book an appointment with you is the most important CTA.
When you’re busy designing or updating your professional website, it’s easy to let other important administrative tasks fall to the side. Don’t worry. When you’re a SimplePractice user, we’ll make sure all your appointment reminders send on time, your calendars sync, and all credit card processing runs smoothly. And with these new potential clients coming your way, you’ll need a smart, efficient system running behind-the-scenes. Try SimplePractice free for 30 days.
Have you designed or redesigned your website recently? Do you have other tips and ideas to share? Let us know in the comment section