Marketing

Your fingers are hovering over your keyboard, “My name is. . .” Backspace, backspace, backspace. “I am a licensed. . … Continued

Over the years, I’ve learned how brand consistency in your marketing can actually increase your scope, and help you reach … Continued

You did it! You gathered the courage to take the leap and start your own private practice. You’ve launched your … Continued

Testimonials are what marketers call social proof—the modern-day word-of-mouth referrals. But aren’t testimonials distasteful at best, and illegal or unethical … Continued

Do you have a social media profile? How about a directory listing? Where do those online platforms lead potential clients … Continued

You don’t need an intricate website to effectively reach your audience. And in reality, most business owners don’t have time … Continued

You made it through school, through all your licensing, through every bump in the long road to starting your own … Continued

Referrals are a fundamental piece of the marketing puzzle, especially when it comes to private practice. But understanding how to … Continued

As a small business owner, you should always be thinking about how to build your client base. This is essentially … Continued