Marketing

No matter what stage of private practice you’re in, you need to have a solid marketing plan. Whether you’re just … Continued

It’s hard enough for clients to find a care provider they feel comfortable with. Add in the anonymity and disconnect … Continued

These days, clients have access to a never-ending list of potential providers online. To help narrow down their options, you … Continued

The number of ways we as practitioners can reach people is growing everyday. New digital marketing tools and strategies provide … Continued

Over the years, I’ve learned how brand consistency in your marketing can actually increase your scope, and help you reach … Continued

You did it! You gathered the courage to take the leap and start your own private practice. You’ve launched your … Continued

Testimonials are what marketers call social proof—the modern-day word-of-mouth referrals. But aren’t testimonials distasteful at best, and illegal or unethical … Continued

Do you have a social media profile? How about a directory listing? Where do those online platforms lead potential clients … Continued

You don’t need an intricate website to effectively reach your audience. And in reality, most business owners don’t have time … Continued