Marketing
The stories personalizing the marketing side of private practice.
7 Ways Practitioners Can Combat Social Media Misinformation
The amount of time we spend on social media increases every year. In 2021 alone, people spent, on average, nearly … Continued
When Should You Consider Outsourcing Your Marketing?
When you think about marketing your practice, what feelings come up? Excitement and joy? Or worry, uncertainty, and frustration? Identifying … Continued
What to Know About Marketing Your Group Practice
Congratulations on making the leap from a solo practice to a group practice! Adding clinicians to your organization is an … Continued
4 Common Marketing Myths in Private Practice
Your money mindset impacts the ways you think about, feel about, and interact with your money. It sets the tone … Continued
How to Write a Professional Bio
Your fingers are anxiously hovering over your keyboard, “My name is. . .” Backspace, backspace, backspace. “I am a licensed. … Continued
Blogging for Therapists: Is It Really Necessary?
No matter what stage of private practice you’re in, you need to have a solid marketing plan. Whether you’re just … Continued
How to Take a Professional Headshot
It’s hard enough for clients to find a care provider they feel comfortable with. Add in the anonymity and disconnect … Continued
5 Must-Haves for Your Therapy Directory Listing
These days, clients have access to a never-ending list of potential providers online. To help narrow down their options, you … Continued
Digital Marketing Makes Mental Health Services More Accessible
The number of ways we as practitioners can reach people is growing everyday. New digital marketing tools and strategies provide … Continued
Why Brand Consistency Matters in Authentic Marketing
Over the years, I’ve learned how brand consistency in your marketing can actually increase your scope, and help you reach … Continued
