Customer Story

Traci Lowenthal

She grew her business, added more clinicians, and provided enhanced client care.

Traci Lowenthal has built a successful private practice that’s committed to making therapy more accessible to the LGBTQIA community.

Before SimplePractice

I wasn’t doing my notes nearly as often as I should’ve. They would pile up, and I would forget to do them. I experienced a whole other kind of stress knowing that I had all these notes that needed to be done.

Why SimplePractice

The main reason I joined SimplePractice was because of how easy and streamlined it is. The AutoPay feature is amazing, and a huge part of the reason I switched over from another EHR. Honestly, when someone told me about everything you could do with SimplePractice, I thought, “That sounds amazing.”

SimplePractice has more gender-identity options for clients than I had available in my previous EHR. This is crucial for my clients because it helps standardize my mission of an inclusive practice—even if it is just a small part of the intake process.

I’m now bringing in way more money since my billing processes have been simplified. It’s getting done efficiently, so now my time is focused on growing the business and hiring more folks.

If I could give a piece of advice to someone just starting out in private practice, I would tell them that one of the first things they should do is get SimplePractice. I think a lot of people are concerned about spending money on software, but it’s truly worth the investment. Plus, it reduces stress, anxiety, and financial worries, which make us better therapists at the end of the day. The trickle down of your work is really impactful.


Redlands, California


LGBTQIA, anxiety, life transitions

Years in practice

6 years

Customer since


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