Marketing
The stories personalizing the marketing side of private practice.
What You Need to Know About Naming Your Private Practice
Seeking ideas for naming your private practice? Discover how to choose a name for your therapy practice that reflects your … Continued
4 Common Myths About Marketing Your Practice
Your money mindset impacts the ways you think about, feel about, and interact with your money. It sets the tone … Continued
Easy Tips to Create a Well-Designed Therapy Website
Whether you’re just getting started on creating your therapy website or you have had your site for some time, making … Continued
Marketing 101 for Therapists in Private Practice
You did it! You gathered the courage to take the leap and start your own private practice. You’ve launched your … Continued
How to Grow Your Private Practice Using Neighboring Audiences
As a clinician in private practice, you may not have considered getting in front of audiences and niches as a … Continued
How to Develop a Brand Identity That Attracts Clients to Your Practice
When I was a new therapist early in my clinical career, I was first exposed to the concept of branding … Continued
3 Tips to Make Online Networking Work for You
Online networking. Long considered the domain of introverts and business owners who couldn’t find a sitter, online networking has since … Continued
The 3 C’s of Business Collaboration
The phrase “collaboration over competition” has been rising in popularity in a lot of professional settings. It’s a phrase that … Continued
3 Ways to Build a Social Media Presence as an OT
The rise in popularity of social media over the past decade has impacted several facets of our society including entertainment, … Continued
3 Private Practice Marketing Strategies You’re Already Using
Chances are, your professional education and training didn’t emphasize (or even include) the skills it takes to run a business. … Continued