Meet Your Team!
We’re positive, passionate people who are serious about creating an experience for our customers that’s unlike any practice management platform you’ve ever used. We hope it shows.
Alec is an ISFJ. Born a New England sports fan but raised in the Pacific Northwest he enjoys basketball and golf, growing his sneaker collection, consuming pop culture, and one bite amateur food reviews. His Mount Rushmore of favorite places includes Fenway Park, The Gorge Amphitheater, Mt. Rainier, and Costco.
VP of Customer Success
Alex is an INTJ. He’s an LA native who reaches his flow by splitting lanes on his motorcycle on the freeways. You’ll find him at his favourite breakfast spot with his sons in K-Town early weekend mornings.
Alex is an INFJ and a proud UCLA grad. He is an avid pop culture enthusiast whose hobbies include geeking out over graphic novels, slowly chipping away at his ever-growing Netflix queue, and curating playlists for friends and strangers alike. You can often find him at the library, on a hike, or out at a concert.
Alexa is an INFJ-T. She is a Registered Dietitian Nutritionist who relocated from the midwest; she is adjusting to LA by listening to podcasts on her commute and exploring the vegan food scene. She loves traveling, spending time with her especially social cat, and is making an effort to lead a more environmentally conscious lifestyle.
Alyssa is an ENFJ. She is a native Minnesotan with a background in dietetics and hospitality. In her free time you can find her spoiling her cat Kit Kat, hunting down new coffee shops, and spending an inordinate amount of time in book shops. She is also passionate about the outdoors, spending her time running, hiking, and rock climbing whenever possible.
Insurance and Team Member Onboarding Specialist
Anne is an INTP. She spent the last 4 years working for international companies in China, Australia, and Thailand. Last year she started a small project selling handmade meditation cushions supporting female entrepreneurs in Thailand.
Amber is an ENFP. She has an undergraduate degree in Psychology, and is currently furthering her studies. Her free time is dominated by the whims of her precious daughters Nia and Emmie, trying new recipes, and listening to self-help podcasts.
Marketing Intelligence Manager
Arielle is an ISFJ. She’s especially interested in learning about people, and looks for ways to appreciate what makes each of us unique. She loves to try new things, overcome her fears, and identify her true passions, and she enjoys spontaneous travel and reading about science.
Senior Insurance Specialist
Ashley is an ESFJ. She grew up in Tulare, CA, a small town known for dairies and the Farm Show. She’s worked in the medical insurance field for over 10 years, and just moved down to LA from Portland, OR, partly to be closer to her very large extended family!
Avery is an ENFJ and a recent graduate of UCLA where he studied biological anthropology. He is interested in evolution and behavior and enjoys reading books about psychology and philosophy. He’s involved in research at the Veteran’s Affairs hospital in Westwood and takes calls for a crisis line.
Avi is an ENFJ. In his free time, he enjoys seeing live music, baking bread, playing guitar, rolling backgammon, and pretty much anything and everything outdoors.
Education Director, SimplePractice Learning
As the CE Program Director and a licensed Marriage and Family Therapist, Dr. Ben Caldwell is passionate about bringing the highest quality CEs to behavioral health professionals around the world.
Ben is an INFJ who values logic, efficiency, and craftsmanship. He can never get enough details and loves a fully painted picture. Some of his favorite pastimes include: quietly recharging at home, exploring remote stretches of pristine nature, and watching old episodes of Sifl and Olly.
Brian is an ENFJ. He has a deep love for storytelling through words and pictures, leading him through a diverse career as a cartoonist, a writer, an animation producer, a Tarot reader, a UX designer, and more. In his free time, Brian can be found drawing comics, playing video games, road-tripping to festivals, and tracking down weird artsy events in secret locations.
Customer Success Associate
Brennan is an ENFP-T. With a background in engineering and community development, he loves how technology has changed the way we interact and meet new people in our lives. If he’s not curled in a corner with a new fantasy series, he’s probably long boarding the streets of LA.
Customer and Team Member Onboarding Lead
Cate is an ENFP. She loves doing anything outside, skiing, walking her dogs, DIY crafts and refinishing furniture projects. She’s a fan of winter, snow, sushi, and floral fashions. In her free time she’s usually out and about in LA watching for celebrities!
Chief of Staff
Charlene is an INTJ who loves taking on new challenges and solving problems. She enjoys snowy mountain ski days and traveling. Her favorite places to travel are Sydney and Tokyo!
Customer Success Associate
Christian is an ENTJ, LA native, proud Libra, and new mom to a spoiled little terrier mix named Kaia. When she isn’t throwing down in the kitchen or flexing her gamer skills, she can be found with her nose in a good book or scanning for a spooky read on r/nosleep.
Senior Data Analyst
Daren works closely with the product, marketing, and customer support teams to help them use data to guide their decision-making. Her background is in statistics and business analytics, but she’s also an expert at many other unrelated things like vacuuming, finding good deals, and navigating Los Angeles.
Senior Associate, Strategic Initiatives & Partnerships
Deepa is an INFJ, who manages strategic partnerships, projects, and conferences at SimplePractice. While she recently completed her MHA degree, Deepa also enjoys exploring the city in her spare time!
Dmitry loves building, scaling, monitoring, and maintaining complex systems. Apart from being a tech nerd, he enjoys beating bosses in Nintendo games, reading sci-fi, and binge-watching whatever is new on Netflix. If he’s not online, he’s probably on a road trip or flying somewhere, in a constant search for nice food and coffee.
Senior Insurance Specialist
Dustin is an INFJ who sings a cappella, practices yoga, and hopes to one day be a Jiu Jitsu master. The force is strong in this one.
Technical Support Engineer
Edgar is an INFJ and a Los Angeles native. He’s a huge fan of Marvel, specifically Spiderman, and electronic music—he listens to it to help him focus.
Lead Visual Designer
Emily is an ISFP. She enjoys all aspects of art, especially the way design makes even mundane things beautiful and functional. She’s super optimistic and likes to believe the best of people.
Emma is an INFP. She recently graduated from Scripps College with a degree in Psychology. Originally from Chicago, Emma moved LA in pursuit of sunnier days. In her free time, she can be found at the beach, playing tennis, or reading psychological thrillers.
Fletcher is an ENTP. He’s always asking “why” and searching for ways to do things better.
Community and Social Media Lead
Gillian is an ENFP, a bicyclist, a loyal servant to her little black cat Smokey, and a big fan of watching things grow and flourish. When she’s not managing the SimplePractice Community and helping our customers build their practices, she’s most likely making a mess in the kitchen, tending to her 50+ houseplants, or playing hardcourt bike polo.
CEO | Co-Founder
Howard is an INFP with over 20 years of experience in the information technology industry. He is proud to have earned his MA in Counseling Psychology with an emphasis in Depth Psychology at Pacifica Graduate Institute.
Customer Success Associate
James is an ISFJ. Born in Oxnard, he was surrounded by a variety of animals on his parent’s half-acre home. He is always looking to help those close to him however he can. When he’s not hanging out with friends, he enjoys writing his television show, watching all types of sports and gaming.
Senior Product Designer
Jason is an ENTP-A with a passion for solving problems through technology and design. He currently lives in Nashville, TN with his family where he spends his free time writing and recording music, searching for his latest addition to his 80s movie collection, and has recently picked up skateboarding again.
Systems Reliability/Devops Engineer
Javad is an ENFP, engineer, and musician with a mathematician degree. He loves camping in the forest or desert, books, cooking, and finding alternative solutions for any problem. Digging deep in systems and algorithms is his habit.
Senior Product Designer
Jeff is an ISFJ-A, a self-proclaimed nerd, product designer, front-end tinkerer, husband and father. He loves garage rock, Led Zeppelin vinyls, minivans, Tolkien & Discworld, and colorful pants.
Customer Success Associate
Jeremiah is an ESFP who loves reading and spending time in coffee shops. He’s originally from the Bay Area, but has come to call Los Angeles his home. In his free time, you will find him drinking milk tea and eating brunch with his wife.
Social Media Manager
Jennie is an ENTJ with a passion for social media and digital marketing. With over seven years of experience helping companies enhance their social and digital marketing needs, her hobby has blossomed into a purpose. During her off-time, Jennie enjoys gaming, playing the guitar, and practicing yoga.
Executive Assistant to CEO & Office Manager
Jennifer is a Los Angeles native who enjoys everything outdoors. She’s worked different areas of law, as a Certified Paralegal, and has supported C-level executives in the finance and IT security industries as an Executive Assistant.
Jes is an INFJ-T creative nerd. She’s also a classical musician and rock vocalist, a fearless maker and DIYer, and a vegetarian who grows carnivorous plants. When not coding elegant interfaces, she’s hanging out with her pet collection, reading science fiction, slowly learning Japanese, or begrudgingly practicing Pilates.
Jessica is an ENFP, a licensed therapist in private practice in Santa Monica, and a long-time member of the SimplePractice family. She loves meditation, lifting heavy things, and is strangely proud of her cat Tabasco’s instagram account.
VP of Engineering
Jonathan is an ISFP. He believes technology should be used to solve problems and make life better for people. He’s a 4th generation clarinet player and views building awesome tech as a creative pursuit. When he’s not working he’s likely at a railway museum or botanical garden with his family.
Kendyl is an ENFP. She has an AA in Mathematics from Berkeley City College and a BA in Philosophy from UCLA. She’s a huge fan of racing, gaming, and taking walks around the city, with no particular destination in mind.
Product Specialist – SLP
Kelsey is an ENFJ. She received her degree in Speech-Language Pathology and spent her time as a therapist providing speech services to young children in their homes. She enjoys staying active both outdoors and indoors, trying her hand at various activities such as boxing, yoga, and cycling.
Knowledge Systems and Operations Support Manager
Laura is an ENFJ. She’s an Alabama transplant who enjoys treating everything like an adventure, reading sci-fi and fantasy novels, playing video games, catching late movies, and exploring LA.
Director of Product Marketing
Lauren is an ESTP. While she’s a Cleveland native, she moved every few years growing up which has led to her passion for traveling and seeing the world. She loves reading, going to the beach, and spending time with her pup, Gia.
Lindsay is an ENFJ and was born and raised in Arizona. She attended ASU and received her B.A. in Journalism, then went on to receive her Law Degree. She is a lover of working out, teaching pilates, traveling, shoes and the beach. In her spare time, you can find her at a studio teaching, wandering the Venice Beach boardwalk or wine tasting in Los Olivos.
Associate Product Owner
Liz is an ENFP with an eclectic background in geography and entertainment. She believes technology and wellness go hand-in-hand. Born in a Boston blizzard, she’s called LA home for the past 12 years. Outside of the office you’ll find this amateur art patron at a gallery, on her bicycle, or working on a novel manuscript.
Liz is an ESFP. She loves contemplative moments at the beach, trying new recipes and restaurants with friends, and conversations about culture and identity. After undergrad, she spent a year mentoring university students and exploring parts of Asia.
Customer Success Associate
Lucila is a ENFP. She enjoys speaking to people about their passion and loves to assist people to achieve their goals. In her free time, Lucila is likely looking for the best restaurant to eat at or planning her next travel location.
Partnership Manager, Verticals
Maggie is an ENFP and a Pittsburgh native. She is passionate about public health. In her role she strives to build relationships that will make patient care more effective and accessible. In her free time she enjoys reading, eating and spending time with her dog son Brock Lee.
Mariana is an INFJ who, depending on the environment, can flex towards extroversion. She tends to see the best in even the most unfortunate situations and values kindness and flexibility. She spends her free time doing yoga with her young niece and nephew.
Marisa is an ENFP-A, born in the south and raised on hospitality. She’s a film buff who writes fan fiction in her spare time, loves British comedies, and world exploration.
Chief Product Officer
Mark is an INFP with over 20 years of experience building useful products and great teams. He also loves painting, playing jazz and coaching baseball.
Senior Product Specialist
Marlina is an ENFP. She’s passionate about mental health, social rights, and anything covered in chocolate. Aside from the New England states, Alaska, and Iowa, she has been to every U.S. state.
Product Specialist—Group Practices
Matt is an INFJ and New York native. Matt loves traveling, scuba diving and spending time in nature. He’s extremely grateful to be living in such a diverse city and working for such an incredible company.
Customer Success Quality Specialist
Melinda is an ESFP. She is the oldest of seven, so she is a manifestation of chaos. She and her husband own two dogs- one named Bilbo, the other, Bulma, as well as a sweet little Scottish Fold cat named Ludo. In her free time, she loves to walk her dogs and go to concerts.
Customer Success and Retention Lead
Michael is an INFJ, mostly. He has worn many hats in his professional life and SimplePractice offers the chance to flex some new muscles. He’s a geek to the core, and enjoys making food for his family.
Mike is an ENFP. He was born and raised in Orange County, CA. Originally a graduate of Cal-State Fullerton’s Radio-TV-Film program, he has most recently been a professional chef and chef instructor teaching cooking classes. He loves animals and spends most of his free time volunteering at the Burbank Animal Shelter.
People Operations and Finance Coordinator
Morgan is an ENFJ. She loves traveling, experiencing other cultures, and meeting new people. In her free time she enjoys seeing live music, hiking, and relaxing by the beach.
Product Specialists Team Lead
Natasha is an ENFJ. Most of her free time is spent at the Westside Comedy Theater, where she has been performing improv for four years. She thinks about food a lot (cooking and eating it), loves any dog in the general vicinity, and actively consumes pop culture.
Data and Operations Analyst
Nikhil is an ISFP. He enjoys sudoku puzzles, running, and watching the Yankees. After 4 years in LA, he still gets excited about every beautiful sunny day.
Noah is an INFJ, engineer, designer, musician, and all around generalist. He enjoys traveling, cooking, and eating, but mostly eating.
Nora is an ENFP. She loves adventuring outdoors, solving challenging math puzzles, experimenting with film photography, and drawing.
Lead Mobile Engineer
Oleksandr is an INTP. Other than writing code, he loves traveling to new destinations and discovering new ramen shops.
Product Specialist—Group Practices
Paige is an ENFP, CA native, and pizza enthusiast. Outside of work, she can be found recording new episodes of her true crime podcast, managing the lineup for her RuPaul’s Drag Race Fantasy League, or performing standup comedy.
Paul is an INFP-T and a Los Angeles native. He also teaches part-time web development courses. In his spare time, he enjoys watching and playing basketball, video games, reading, finding new music, and listening to audiobooks/podcasts to make LA traffic bearable.
Product Marketing Manager, Verticals
Paula is an LA native. She graduated from Cal State Long Beach with a Psychology Degree and quickly started working in the Addiction Treatment field. She has spent the better part of 8 years managing call centers that helped connect people struggling with all types of mental health and addiction issues to treatment resources. She is a travel enthusiast, an adrenaline junkie, and a mom to a pitbull named Brooklyn.
Senior Fullstack Engineer
Pavel is an ISTP. He has a giant husky, loves watching e-sports, playing board games with friends, and traveling—he’s been to about 25 countries!
Philip is an ESFJ. His biggest passions are in music and traveling. After seeing bits of Asia and Europe, music is what brought him back to Los Angeles as most of his free time is spent managing a close friend and organizing events for the underground. He enjoys cooking tasty meals for friends and satisfying his sweet tooth.
Rachel Just moved cross country to LA. She loves doing jigsaw puzzles and crossword puzzles, and hanging out with her dog, Reggie. She looks forward to teaching him how to surf!
CTO | Co-Founder
Ralph is an ENTP. He’s a serial entrepreneur and avid sailor, who loves tech, building products and great teams. His spirit animal is a butterfly.
Ruth is an ENFP. She attempts to stay socially and politically conscious through participating in social justice initiatives. In her free time, Ruth reads historical fiction, mines for bare-minimum truths in astrological findings, considers herself a renowned hostess of intimate dinner parties, and occasionally expresses personal musings in written text.
Senior Front-End Engineer
Ryan is an ISFJ-A. He’s an aspiring ninja, but with chronic back pain so he hasn’t quit his day job to pursue that pipedream. Speaking of his day job, he prefers tabs for indentation when writing code. When not coding, he loves spending time with his family, especially watching the news with his newborn son. If you want to be Ryan’s friend, you should share his passion for traveling, snowboarding, lawn mowing and AM radio.
Product and Onboarding Specialist
Sasha is originally from Novi Sad, Serbia. In her free time she gives private basketball lessons. She loves socializing and meeting new people with different backgrounds, enjoys working out as well as beach & mountain activities, and occasional dancing nights.
Digital Marketing Manager
Shad is an Ohio native and INFP-T with 10 years of digital marketing experience. With a background in both marketing and design, he often works in both creative and strategic capacities on the marketing team. He’s extremely passionate about health & wellness, reading, picking up new hobbies (currently guitar & mandarin) and is obsessed with dogs.
Senior Lead – Insurance Team
Tiffany is an INFJ. On weekends she goes on rock climbing adventures with her adorable doggo son, Cosmo. When she’s not training hard for her rock climbing career, she enjoys an occasional binge on video games, sci-fi, mystery, fantasy, and anime shows, and browsing through Reddit.
Tina is an ISFJ-A. She’s passionate about mental health and wellness, and enjoys helping people. She also loves to travel (favorite destination: Costa Rica) and ride horses during her free time.
Senior Content Producer—Video & Multimedia
Travis is an INFP and Michigan native. A visual communicator at heart, he loves film, art, design and photography. He likes to laugh, stays curious and doesn’t shy away from a challenge—including running his first marathon last fall. To recharge, Travis likes to be in nature, hiking a local trail or reading a book at the beach.
Whitney is an INFJ who has taught yoga in Los Angeles for almost ten years. She graduated UCLA in MIMG and English, and flies as a professional aerialist in her spare time. She loves relaxing and traveling with her wife and two cats. Smiles are contagious, and Whitney’s goal is to spread joy and love to all she meets.
Will is an ESFJ. Complicated things don’t scare him. He’s also the resident insurance guru. He likes early morning walks, new podcasts, and has jumped out of a plane before!
Quality Assurance Engineer
Yana is an ENFP, enjoys nature, inline skating, and water sports. One may say the glass is half full, another says the glass is half empty. To Yana, the glass is twice as big as it needs to be.
Luna is a quirky corgi mix and loyal companion to Nora, who rescued her while assisting with disaster relief efforts in Puerto Rico. She now lives on a boat in Marina Del Rey.
Bulma is a sweet chocolate lab who loves tennis balls, head pats, and attention. She loves her work family at SimplePractice and wants nothing more than to be looked at.
Brock Lee Robert
Known by some as “Brock,” he is a smiley guy with a big passion for the outdoors. He moved to LA from Qatar in 2018 and never looked back. At SimplePractice you can find him napping in an office chair or chasing around his beloved Aunt Sasha.
Koda is a laid back husky/malamute mix and a gentle giant. He loves hiking, playing in the snow, and meeting new animal friends. He also likes kicking back by traveling from one end of the couch to the other with his sister Mia.
Chief Eating Officer
Lily is a Shih Tzu who was adopted during the Christmas season at just 6 weeks old! The years have whizzed by and she is now well-trained and very loving, and can be found mainly on your lap— even if you are trying to work. She spends most days in the office scouting for food, cuddles, and lunchtime walks. She’s often being mistaken for a puppy because of her size and at home she climbs into her toy box to play with her vast selection of stuffed toys. We haven’t taught her to put them back yet!
Chief Barketing Officer
Zoro is a blue staffy/pitty mix who lives with Shad. He’s what experts might call a “power chewer” or “toy destroyer.” Has recently found that squirrels and laser pointers are the enemy. Pro cuddler. Extreme park enthusiast. Will definitely tackle you for face kisses.
The most important part of our company is you.
SimplePractice is built for you and supporting your success is one of our top priorities. We strive to provide you with unparalleled support and encourage you to let us know how we can improve our products to serve you better.
“Honestly, I am consistently blown away by the speedy and conscientious support from SimplePractice. I don’t know if I have ever experienced better support from any other company.”
— TIFFANY D.
“I have been searching for a way to manage my mental health practice without hiring someone. I need practicality, simplicity and speed. SimplePractice exceeded my expectations. The customer service is amazing. I’m hooked.”
— JENNY S.
We believe that simplicity should be at the core of our products. Our goal is to make secure, powerful, and easy-to-use software that exceeds your expectations.
WHY WE STARTED SIMPLEPRACTICE
The idea for SimplePractice came from our desire to build a practice management software product that would be simple, intuitive and easy to use. The core product provides the necessary features to run your practice and help meet the legal and ethical requirements to document treatment and protect patient information. We are deeply committed to working to always improve the user experience and responsibly add features that bring value to the product.