2024 SimplePractice Rebrand

SimplePractice  empowers growth

There’s been a lot of change since SimplePractice began. We started as a small start-up founded out of necessity to improve the daily lives of therapists. Now, we’re a passionate company supporting a range of health and wellness practitioners who have found it their calling to care for others.

Over the next year, we’ll be transforming the look and feel of SimplePractice to be better aligned and support the therapeutic practices we serve. While things might look different, our mission to help solo and small group practitioners thrive remains the same.

Our Logo

Leaning into the simplicity of our namesake, we developed a new logo that is simple yet equally sophisticated and timeless.

person running in foreground with woman and child in background

woman sitting at a table on a telehealth call, waving at the laptop

Our

Symbol

Our updated symbol is a side profile of a butterfly that’s come down to land. It’s a visual symbol that is both gentle and strong. Subtle yet loud. Dynamic and ownable. A symbol that better represents the humanity and care we aim to bring into your experience.

Instagram post for SimplePractice of hands with a yellow butterfly illustration landing on the index finger

preview of browser tab sowing "EHR Software" and the user on simplepractice.com

Our Brand Color

We chose the color SUN (yellow).

Yellow is the color most associated with optimism, hope, and the balance of warmth and care. It inspires thought and curiosity while boosting enthusiasm and self-confidence.

example of simplepractice ehr product, showing the calendar screen

woman smiling under a blue sky, with right side showing text of top simplepractice features: telehealth, client portal, documentation, support, mobile

group of people sitting together and talking

example screenshot of simplepractice website stating "The support you need, the moment you need it."

With this new look and feel, SimplePractice is embracing the change that we want to see. Changing the idea of what an EHR can be. Changing how things are done so you can focus on giving care to those who need it most. It’s not a promise of perfection, but it’s a promise of progress.