• Marketing

    The stories personalizing the marketing side of private practice.

    A therapist working on her laptop using it to create her own authentic therapy brand

    How to Create an Authentic Therapy Brand for Your Practice

    Anyone in private practice has probably heard the advice that finding your niche is an essential part of building a … Continued

    A woman wearing headphones using a microphone in front of a rainbow collage background.

    How to Grow Your Private Practice Using Neighboring Audiences

    As a clinician in private practice, you may not have considered getting in front of audiences and niches as a … Continued

    How to develop brand identity

    How to Develop a Brand Identity That Attracts Clients to Your Practice

    When I was a new therapist early in my clinical career, I was first exposed to the concept of branding … Continued

    A woman waves on a screen while on a video call.

    3 Tips to Make Online Networking Work for You

    Online networking. Long considered the domain of introverts and business owners who couldn’t find a sitter, online networking has since … Continued

    Four people in dark scrubs stand together looking at a folder.

    The 3 C’s of Business Collaboration

    The phrase “collaboration over competition” has been rising in popularity in a lot of professional settings. It’s a phrase that … Continued

    A person sits down holding their phone on their lap. Little cartoon likes and comments are coming out of it.

    3 Ways to Build a Social Media Presence as an OT

    The rise in popularity of social media over the past decade has impacted several facets of our society including entertainment, … Continued

    A young black woman sits on her laptop, talking on a cell phone.

    3 Private Practice Marketing Strategies You’re Already Using

    Chances are, your professional education and training didn’t emphasize (or even include) the skills it takes to run a business. … Continued

    A woman sits in front of a laptop holding a recording mic.

    Tips to Prepare for a Podcast Interview

    So, you landed an invitation to appear on a podcast—congratulations! This is an exciting accomplishment. It’s also where most guests … Continued

    woman on the phone with a client smiling

    6 Steps to Convert a First Call into a First Session

    One of the most challenging parts of private practice is connecting with potential clients during that initial phone call. Whether … Continued

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