Do you have a social media profile? How about a directory listing? Where do those online platforms lead potential clients to? Without a website, your online presence is irrelevant. As a business owner, you have to think about how to maintain and even scale your practice, but as a practitioner you also have to ensure prospective clients can easily identify you as a suitable service provider. So how do you do both?
Clients should be able to go to your website and immediately understand what you do, what services you provide, and request an appointment in real time. When people are looking for a practitioner, they are scouring through directory listings trying to find someone who fits their criteria—whether that be a plant-based dietitian or a therapist who specializes in PTSD.
And the only way to properly cater to these prospective clients? Integrating your website with your EHR or practice management platform. Here’s why.
A Consistent, Seamless Experience
It can be easy to think of a website and online marketing as an entirely separate part of private practice that doesn’t really impact your day-to-day business operations. However, the daily administrative tasks that you automate through your practice management software directly impact your ability to attract and retain new clients.
If your software has features like online booking and a client portal, clients canrequest appointments directly from your website and submit intake forms digitally before their first appointment. When clients have a consistent and seamless experience with a service provider from the very first impression, they’re more likely to stay on with you, which can have a positive effect on clinical outcomes.
Less Tools to Manage
Aside from the positive impact an integrated website can have on your clients’ experience, it can further simplify all the moving parts that are involved with running a business. For example, if you have integrated payment processing that can be accessed from your website, clients can pay for services rendered from one easy-to-use platform. And if you have your calendars synced up, your availability will always be up-to-date through your website, so you can minimize scheduling mishaps like double-booking.
Instead of having different companies for your website and your EHR, you can streamline your marketing efforts and operational efficiencies into one trusted practice management platform. That way, you can go to the same support team for any questions or needs you may have. Plus, they’re more likely to be able to resolve any issues than a standard website builder could, because they have the familiarity and extensive knowledge about how to run a private practice.
Everything in One Place
Between managing a full caseload, running a private practice, and just trying to live your life, you should be able to access everything in one place. When your website is connected with your practice management system, your practice information is all in one place.
The consequences of not having this process streamlined can quickly result in a less than excellent experience for individuals searching for a service provider. For example, if you now offer telehealth services, but forgot to update your website on a separate provider, you just lost out on potential clients that are actively searching for a virtual practitioner.
All of those moments count, especially when you’re already strapped for spare time. When your business can start to work for you, you can stop working for your business and rest a little easier at night.
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Pollen Magazine examines the health and wellness industry through the lens of the professionals that are redefining private practice. Find inspiration, learn from others, and discover insights on how to build the best version of your practice.
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